The Amnesty International 'Living in Harmony' ad campaign sends a beautiful message in a rather creative way. It depicts the image of a piano using human fingers in place of the classic keys. Not only does this refer to the 'harmony' part of the campaign's tag line, it cleverly uses black fingers to represent the black keys and white fingers to symbolize the white keys.
Conceived and executed by the Grey ad agency branch located in Istanbul, Turkey, the Amnesty International 'Living in Harmony' ad campaign is powerful. It might be surprising to note that racism still occurs in different parts of the world, but at least a difference is still trying to be made. The campaign was art directed by Ismail Koc and Bulent Sengul.
Stats for Finger-Formed Piano Ads
Trending: Older & Average
Research: 6,364 clicks in 179 w
Interest: 0.9 minutes
Concept: Amnesty International 'Living In Harmony'
Related: 48 examples / 37 photos
Segment: Neutral, 12-55+
Comparison Set: 18 similar articles, including: talking cat collars, cognac-containing swiss timepieces, and gesture-control bike lights.
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