Ta-ku and Ben Wright are creatives based in Australia and the duo recently joined to introduce a fresh label entitled Always 823. The label recently launched its first-ever collection and it arrives in time for the Spring/Summer 2019 season full of captivating fashion and lifestyle goods.
The entire brand draws inspiration from previous eras, especially the 90s during the 'pre-cellphone' era and pager technology thrived. The code '823' was a direct translation to 'thinking of you' through pagers. The empathetic concept aims to embody a sense of simpler times during the previous eras before the technological era took over. The brand new label aims to translate an ethos that celebrates the beauty of the small things and the people that surround it. Along with fashion pieces, Always 823 also delivers posters, vinyl, photography zines, and throws.
Why This Trend Is Growing
- Nostalgic Fashion
- Disruptive innovation opportunity: Creating fashion brands that draw inspiration from previous eras and evoke feelings of nostalgia.
- Lifestyle Goods
- Disruptive innovation opportunity: Developing lifestyle brands that offer a range of fashion pieces as well as complementary items like posters, vinyl, photography zines, etc.
- Empathetic Concept
- Disruptive innovation opportunity: Introducing brands with empathetic concepts that celebrate the beauty of the small things and evoke a sense of simpler times.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Reinventing fashion industry by infusing nostalgia and celebrating simpler times.
- Retail
- Disruptive innovation opportunity: Disrupting the retail industry by offering lifestyle brands that provide a wide range of fashion and complementary goods.
- Publishing
- Disruptive innovation opportunity: Innovating the publishing industry by combining fashion and photography zines to create unique storytelling experiences.
