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Alexandre Herchcovitch x New Era Collection Brings the Heat to Head Gear

By: Matt Ho - Published: Jun 21, 2011 • References: neweracap and thehypebr
Lately, New Era's been doing quite well with a new bag collection and a new flagship store in Tokyo. Their latest effort is the Alexandre Herchcovitch x New Era Collection.

The Alexandre Herchcovitch x New Era collection brings the famed Brazilian designer together with the urban brand for a small collection of 59Fifty fitted caps this season. The overall theme for the design is all about skulls. Each of the caps has the imprint of a skull behind each of the colorways. The most notable style is one featuring a laid back, hazy theme with trees that are reminiscent of the beautiful beaches in Brazil.

There will be four designs in total for the Alexandre Herchcovitch x New Era Collection.