Located on West Broadway in the Soho district of Manhattan, the Aksel Paris store is used for selling custom shirts during the day and is an art gallery in the evening.
The company has flexibility and freedom at the basis of their business model. The modular nature of the store also reflects this value, and gives the store managers the ability to redesign the space however they wish to.
Hybrid work spaces like bike shop cafes have become common in today's retail market. However, modular fashion mixed with an art gallery space is definitely a novel combination.
For a society as ever-changing as ours, this spontaneity may be the way to pursue work spaces for businesses. Regardless of the profitability, it is a new and exciting site for New Yorkers.
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