Yacht Club-Ready Summer Fashion

The Aimé Leon Dore Summer 2019 Capsule is Preppy and Bright

The latest Aimé Leon Dore Summer 2019 capsule features a plethora of lightweight silhouettes in preparation for the rising temperatures. The seasonal range is comprised of button-down tops, graphic tees, long sleeve shirts, athletic shorts, bags, hats, swimwear, and even a pair of loafers.

The overall design language embodies the relaxed element of summer, captivating the feeling of being on a boat on a warm summer day. The subtle branding details are informed through embroidery across the range. Additional details include the graphic prints of retro cares, nude women, and much more. Some of the standout pieces from the capsule include the loafers, the swim shorts, and the long sleeve tops made from mesh materials. The entire Aimé Leon Dore Summer 2019 capsule is now available for purchase online.

Preppy Fashion
Opportunities for designers to create preppy, yacht-club inspired clothing lines with unique branding details.
Mesh Materials
Opportunities for designers to incorporate breathable and lightweight mesh materials into various types of clothing.
Graphic Prints
Opportunities for designers to utilize retro graphic prints of cars, women, and other elements in fashion collections.

Industries Being Reshaped

Fashion
The fashion industry can incorporate preppy styles, mesh materials, and graphic prints into their collections for the summer season.
Footwear
The footwear industry can leverage the popularity of preppy loafers to create unique designs for summer wear.
Accessories
The accessories industry can develop new product lines, such as hats and bags, incorporating preppy designs with unique branding details.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 14%
Freshness 9%