The Wrangler 'Mileage' Adventure App Tracks Adventures and Rewards You

By: Alexander Lam - Published: May 22, 2013 • References: & creativecriminals
The Wrangler 'Mileage' adventure app records your location as you travel and rewards you for being adventurous. The app runs silently in the background of your phone and "is a measure of your open road experience" according to Wrangler. As you travel, the app unlocks pieces of the world around you in an in-app grid and adds to your wrangler point bank.

The app calculates how adventurous you are by looking at your distance, the terrain that you've traveled on, weather conditions, altitude and novelty of the location. As conditions get more difficult, you get more points. In addition, badges are given to you for unique experiences. Whether you're out during a full moon or in a mountainous area, Wrangler will make sure you're recognized for it. Stats for Adventure-Rewarding Apps Trending: Older & Warm
Research: 5,161 clicks in 156 w
Interest: 1.2 minutes
Concept: Adventure App
Related: 64 examples / 49 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: consumer reward-tracking apps, life indexing apps, and pizza-hunting apps.