The Wrangler 'Mileage' adventure app records your location as you travel and rewards you for being adventurous. The app runs silently in the background of your phone and "is a measure of your open road experience" according to Wrangler. As you travel, the app unlocks pieces of the world around you in an in-app grid and adds to your wrangler point bank.
The app calculates how adventurous you are by looking at your distance, the terrain that you've traveled on, weather conditions, altitude and novelty of the location. As conditions get more difficult, you get more points. In addition, badges are given to you for unique experiences. Whether you're out during a full moon or in a mountainous area, Wrangler will make sure you're recognized for it.
Key Themes Behind This Trend
- Adventure-tracking Apps
- Apps that track and reward users for their adventurous experiences.
- Gamification of Exploration
- Incorporating gaming elements to encourage outdoor exploration and adventure.
- Data-driven Adventure
- Using data and technology to enhance and measure outdoor adventure experiences.
Where This Applies
- Outdoor Apparel
- Companies producing outdoor clothing and gear can incorporate adventure-tracking technology and gamification to engage users and encourage outdoor activity.
- Tourism
- Tourism companies can use adventure-tracking apps to provide customized and personalized experiences to their clients, while also collecting valuable data on popular destinations and activities.
- Fitness and Wellness
- Fitness and wellness companies can use adventure-tracking apps to gamify outdoor activities and encourage their users to explore new and challenging environments.
