The Adidas Wings 2.0 by Jeremy Scott actually give you wings. They channel the mythology of the ancient Greeks and Romans, in which Hermes and Mercury were said to have wings on their feet.

These fly sneakers are a creative twist on the original high-top Adidas, with a fun reference to literature for those in the know. The Adidas Wings 2.0 by Jeremy Scott make white wings accessible to non-angels.

Implications - Consumers today relish in having access to products that allow them to express their personalities and unique styles. Businesses that offer unusual and unique items through which consumers can showcase their individuality will see large returns in today's consumption-hungry culture.