Vintage Euro Kicks

Adidas Originals Kopenhagen 2011 Gives a Makeover to a Classic Shoe

Adidas has had a good reputation with their city series, and the Adidas Originals Kopenhagen 2011 footwear lives up to these standards.

The Adidas Originals Kopenhagen 2011 is a part of the Archive Pack, which pays homage to places such as Forest Hill in Queens, New York and Malmo in Sweden. Like the name says, the latest addition to the family goes back to Europe. The classic Kopenhagen popular in the 70s and 80s is making a comeback with a stylish revamped look. The low-top style features a slick waxed canvas upper with contrasting tones of one color that balances each other out wonderfully. Other highlights in the design include leather trims, metal lace eyelets and the words “Kopenhagen” etched on the side. These kicks will come in two colors.

Retro Revival
Opportunity for brands to revive and update classic designs for a modern audience.
City Series
Trend of releasing sneaker collections inspired by and named after iconic cities around the world.
Premium Materials
Growing demand for sneakers made from high-quality materials like waxed canvas and leather.

Who This Affects Most

Fashion
Fashion brands can capitalize on the retro revival trend by launching new collections that reimagine classic designs.
Footwear
Opportunity for footwear companies to create city series collections that cater to sneaker enthusiasts and collectors.
Retail
Retailers can tap into the premium materials trend by curating selection of sneakers made from high-quality materials.
SCORE
2.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 40%
Freshness 8%

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