The recently released Adidas Originals AdiMEGA FW11 footwear collection is bursting with color. The new collection offers four pairs of modern-looking footwear designs further embellished by each and every color of the rainbow. The shoes featured in the Adidas Originals AdiMEGA FW11 Collection showcase a particularly unusual sole that looks like a set of teeth.
The different colorways offered in the collection are its standout characteristic. Whether you're looking for a simple statement by slipping into a pair of black kicks with a hint of red or looking to stand out amongst the crowd with the vibrant purple, pink, turquoise and neon pair, this collection has everything you need.
Implications - While many consumers seek out products to satisfy their performance and comfort needs, others also look for eccentric styles and appearances. Businesses that offer their clients eye-catching and vibrant products will likely generate favorable results. This is due to the opportunity they offer for consumers to show their individuality.
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Concept: Adidas Originals AdiMEGA FW11
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Segment: Males, 12-35
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