Underwater Celeb Fashion for Fresh2o

By: Going Like Sixty - Published: Dec 18, 2008 • References:
What started as a stunt to draw attention to the world wide lack of fresh water has grown into a full-fledged photographic campaign.

The photography was done by famed Brit, Michael Barnes. Many models were attracted to the idea of posing in the water, but it then advanced to models posing under water in bikinis. Now the campaign has advanced to models in full fashion glory posing under the water.

Fresh2o does fundraising to help solve the global fresh water problem. These images were created to help draw attention to their efforts. Stats for Fashionable Drowning for Activism Trending: Older & Buzzing
Research: 26,520 clicks in 388 w
Interest: > 3 minutes
Concept: Fashionable Drowning For Activism
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: drowning as art, underwater fashion photography, and innovative rainwater management.