The Acriton Waterproof Roof Campaign Shows the Proper Places for Water
Meghan Young — August 27, 2011 — Marketing
References: acriton.es & ibelieveinadv
Although spring might be the season known for being particularly rainy, fall can be just as wet, so it might be important to pay attention to the Acriton Waterproof Roof ad campaign. A leaky home isn’t a pleasant problem to have on one’s hand, especially as the month get colder. More often than not, these leaks aren’t as helpful as they appear in these print ads. In fact, they are completely the opposite.
Conceived and executed by Venezuela-based ad agency ARS DDB, the Acriton Waterproof Roof ad campaign doesn’t actually show convenient leaks, however. What it shows is this Spanish company coming in and saving the day. The leaks aren’t leaks at all, but really examples of proper uses of water, without the headache of damaging leaks.
Conceived and executed by Venezuela-based ad agency ARS DDB, the Acriton Waterproof Roof ad campaign doesn’t actually show convenient leaks, however. What it shows is this Spanish company coming in and saving the day. The leaks aren’t leaks at all, but really examples of proper uses of water, without the headache of damaging leaks.
Trend Themes
1. Waterproof Roofing Solutions - Disruptive innovation opportunity: Developing advanced waterproof roofing materials or techniques to prevent leaks and water damage.
2. Visual Advertising Campaigns - Disruptive innovation opportunity: Creating interactive and eye-catching print ads that challenge viewers' perceptions and effectively communicate the benefits of a product or service.
3. Sustainable Home Improvement - Disruptive innovation opportunity: Designing eco-friendly and energy-efficient home improvement solutions to address the growing demand for environmentally conscious products.
Industry Implications
1. Roofing - Disruptive innovation opportunity: Introducing innovative waterproof roofing materials, technologies, or installation methods that provide superior protection against leaks.
2. Advertising - Disruptive innovation opportunity: Leveraging emerging technologies, such as augmented reality or interactive print, to create immersive and engaging advertising campaigns that captivate audiences.
3. Home Improvement - Disruptive innovation opportunity: Developing sustainable and eco-friendly home improvement products and services that align with consumers' increasing interest in environmentally conscious choices.
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