3 Pairs Packaging Channels Insect-Collecting Nostalgia

By: Amelia Roblin - Published: Dec 10, 2011 • References: jessieusie & packagingoftheworld
There is an academic artistry associated with the collection, archiving and displaying of insect samples that seems to have been forgotten by time. 3 Pairs packaging is one graphic design student's attempt to breathe life back into the old avocation through the reinvention of an encyclopedic visual style.

Jessie Usié was assigned to conceive a product for which to establish a brand identity. A line of empty jars, bottled chemicals, envelopes, pinning blocks, display cases, precision utensils, labels and even a butterfly net was created, assembling a kit of tools and accessories for bug-loving hobbyists.

Intricate grayscale illustrations of moths and beetles mark 3 Pairs packaging, referencing the sorts of images found in biology textbooks from hundreds of years past. Old fashioned typefaces and compartmentalized labeling afford the dignified aesthetic of 19th century design. Stats for Antique Entomology Branding Trending: Older & Buzzing
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Concept: 3 Pairs Packaging
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: berry-branded goods, alchemist spice branding, and crisp casual branding.