New Balance works in collaboration works in collaboration with thisisneverthat on a new 2002r sneaker model. The signature silhouette takes on a minimal design palette for the season. It also features a construction that highlights suede, canvas, and mesh materials for a soft touch and breathable elements.
It has a base foundation of light grey for a clean feel and is then detailed with hints of dark blue and pale steel blue throughout the shoe for branding accents. At the forefoot section of the sneaker, there are ribbed shoelaces that cover over the padded tongue sections and sit on top of white NERGT soles to help support the dual tonal ABZORB SBS heel cushioning to round out the entire design.
Image Credit: thisisneverthat
What's Driving This Trend
- Minimal Sneaker Design
- The trend towards minimal design palettes for lifestyle sneakers creates opportunities for brands to focus on materials and texture for visual interest.
- Subtle Yet Distinct Branding Accents
- Sneaker collaborations that feature subtle yet distinct branding accents provide a way for brands to appeal to consumers looking for more unique and limited edition products.
- Comfort-focused Sneaker Construction
- A trend towards sneakers that utilize both soft and breathable materials for a more comfortable wearing experience opens up opportunities for brands to innovate in this space.
Who This Affects Most
- Footwear
- The footwear industry can leverage the trend towards minimal and comfortable sneaker design to create unique and limited edition collaborations that appeal to fashion-aware consumers.
- Fashion Design
- Fashion designers can collaborate with footwear brands to create unique and fashionable sneaker designs that incorporate new materials and textures.
- Athletic Performance
- Sneaker brands can innovate their construction and materials to create more comfortable and breathable athletic footwear that appeals to athletes and weekend warriors alike.
