Growing up, most of us were given the direction not to play with our food. While most people grew out of that urge, there are some who did not.
The following cluster looks at alternative uses for fruit. Eating it is good, but playing with it first just makes it even better. From artwork to shotgasses, here it is.
Implications - Since ancient times, fruit has been recognized as a symbol of fertility, sensuality and good health. Thus, it's no wonder that fruit continues to be observed as more than just something to eat, but something to have fun with that consumers are familiar with. This has resulted in fruit-inspired jewelry, clothing, art and more.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 10%
Freshness 8%
