Rockstar

East London's 123 Store is a True Shopping Experience

By: Tiana Reid - Published:   Updated: Aug 4 2011 • References: 123bethnalgreenroad & dazeddigital
Located on 123 Bethnal Green Road is the newly-opened 123 store, a sustainable fashion boutique. With four floors, and one dedicated to Dr. NOKI's House of Sustainability, the 123 store is an exciting venture where you can truly know the story behind your clothes, whether it be the source of the sustainable fabric or the overall vertical production model.

Check out the gallery for some intriguing photographs from the 123 store launch event.

Implications - A look through the pictures of this sustainable concept boutique is sure to impress you, especially if you have a passion for shopping and contemporary life as a whole. Rather than going to a bland shopping mall, why not try out East London's 123 Store?

Stats for Sustainable Concept Boutiques Trending: Older & Average
Traction: 3,645 clicks in 214 w
Interest: > 3 minutes
Concept: 123 Store
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: totem pole fashion, nature-loving lingerie, and sustainable fashion.