ShoeDazzle is to shoes what Hipstery is to t-shirts (just to refresh your memory, a little while ago Trend Hunter covered Hipstery, a company that selects tees for its customers). ShoeDazzle provides customers with a personal shoe shopping experience on a recurring, monthly basis.
Los Angeles-based ShoeDazzle begins by having customers take a fashion survey, which helps ShoeDazzle make personalized shoe selections. For a $39 monthly membership fee, customers receive emails with five shoe choices, handpicked by personal stylists, that suit their personality and fashion preferences. The user then picks the pair she wants and it gets shipped out for free. I don’t know if I could handle not being able to try on the shoes I buy, but it would be fun to have a personal shoe shopper!
What's Driving This Trend
- Personalized Shopping
- Disruptive innovation opportunity: Develop a platform that offers personalized shopping experiences for various products, not just shoes.
- Subscription-based Services
- Disruptive innovation opportunity: Create a subscription-based model for curated selection of products that can be delivered on a recurring basis.
- Online Styling Services
- Disruptive innovation opportunity: Establish an online service that connects customers with personal stylists who curate fashion items based on individual preferences.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Integrate personalized shopping experiences into existing e-commerce platforms to enhance customer satisfaction and engagement.
- Fashion
- Disruptive innovation opportunity: Incorporate subscription-based services and personalized styling options in the fashion industry to cater to diverse customer preferences.
- Retail
- Disruptive innovation opportunity: Transform traditional retail models by offering online styling services and curated selections to attract and retain customers.
