When a designer goes commercial you expect their new mass-produced apparel to be wearable, not pieces better worn for home lounging (if even that) like what the Rodarte Target collection is offering.
Among basic striped tops, a classic denim jacket, and chic semi-sheer cardigans were lace tights and floral panties—which would be fine if their original purpose was remembered by the Rodarte stylists. True to the underwear-as-outerwear look we’ve seen of late, the Rodarte Target line had the lace bottoms topped with a bra and the panties worn only with a shirt and vest. Refinery 29 comments, “Rodarte’s genius might have gotten lost in the commercial translation, but we’ll have to wait until December to get the last word in.”
Key Themes Behind This Trend
- Underwear-as-outerwear
- Disruptive innovation opportunity: Explore the potential for incorporating lingerie-inspired designs into mainstream fashion.
- Lace Accents
- Disruptive innovation opportunity: Develop innovative ways to incorporate lace into everyday clothing items.
- Diffusion Lines
- Disruptive innovation opportunity: Create diffusion lines that balance affordability and wearability for the mass market.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Reimagine traditional fashion norms and push boundaries with unconventional designs.
- Retail
- Disruptive innovation opportunity: Explore collaborations between high-end designers and mainstream retailers to create unique and accessible collections.
- Textiles
- Disruptive innovation opportunity: Experiment with different materials and techniques to create clothing that blurs the line between lingerie and everyday wear.
