Stuntman Robbie Maddison celebrated his 28th birthday this week with a hard-to-believe stunt. On his Motocross bike, Maddison planned to perform a backflip over the Thames using the lifting Tower bridge in London. This stunt was long anticipated by Motocross enthusiasts from all over.
Red Bull sponsored the event (they usually do--it’s extreme sports, after all). They’ll also be hosting the upcoming XAlps competition next weekend, the Flying Bulls and the X-Fighters series.
What Makes This Trend Stand Out
- Extreme Sports Stunts
- Disruptive innovation opportunities in developing new and more daring stunts in extreme sports.
- Sponsorship in Extreme Sports
- Disruptive innovation opportunities in finding new and creative ways for brands to sponsor extreme sports events.
- Motocross Enthusiast Community
- Disruptive innovation opportunities in creating online platforms and communities for Motocross enthusiasts to connect and share experiences.
Sectors Adopting This
- Motocross Equipment
- Disruptive innovation opportunities in designing and manufacturing cutting-edge Motocross bikes and safety gear.
- Event Planning and Production
- Disruptive innovation opportunities in creating unique and attention-grabbing events for extreme sports enthusiasts.
- Branded Merchandise
- Disruptive innovation opportunities in developing and selling branded merchandise targeted towards Motocross and extreme sports fans.
