The top November 2018 customization trends dive deeper into creating a more personalized experience for consumers in a variety of areas. This sort of experience allows consumers to create products that are true to their own taste and preference to increase satisfaction.
An example of this is Louis Vuitton's latest customization service that kicked off with its Run Away sneaker silhouette. The service enables consumers to choose between a range of different colors, material construction, design patterns, and even the option to round it all of with their own signature insignia. Another example of this is the 'Up-Part' sneaker prototype by Lucille Nguyen. It is sold as deconstructed parts in a kit that allows consumers to place together as they please. This also allows each specific part of the sneaker to be easily replaced or recycled accordingly.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
