Love them or hate them, Nike demands attention with its lowbrow and graffiti art. Graffiti has made the leap from the street to the boardroom and is such a hot genre right now. The lowbrow nature of the medium is hugely undervalued in the grand scheme of the art world, but Nike is embracing the style with collaborations all over the world.
This installment is displayed in Nike’s innovative TPE 6453 creative space in Taipei, where the latest leg of the international IAM1 Journey was hosted.
This exhibition incorporated the Nike Air Max 1, which later developed into the Air Maxim 1. The artists include SILLY THING, ANO, Alien, PhalanX Studio, and Lei Lei.
Key Themes Behind This Trend
- Graffiti Art in Corporate Spaces
- Incorporating graffiti art in corporate spaces presents a disruptive innovation opportunity for businesses to bring creativity and urban culture to office environments.
- Embracing Lowbrow Art
- Nike's embrace of lowbrow art opens up disruptive innovation opportunities for brands to challenge traditional art world norms and connect with young, edgy audiences.
- Street Art Collaborations
- Collaborating with street artists like SILLY THING, ANO, and Alien offers disruptive innovation opportunities for brands to create unique, eye-catching designs and foster cultural connections.
Where This Applies
- Art and Design
- Integrating graffiti art in corporate spaces presents disruptive innovation opportunities for art and design companies to reimagine traditional office aesthetics.
- Branding and Marketing
- Embracing lowbrow art allows branding and marketing firms to disrupt the art world status quo and appeal to young, urban consumer segments.
- Fashion and Retail
- Collaborating with street artists presents disruptive innovation opportunities for fashion and retail brands to create limited edition collections and generate buzz among art and fashion enthusiasts.
