Setting a precedent for the future of interactivity during sporting events, The New York Mets are developing a way for fans to use social media to interact during games.
Springwise.com explains that beginning this season “a Citi Field big screen will play host to an SMS marketing system that presents a whole new way for sponsors to interact with fans, and fans with each other.”
The New York Mets’ project is powered by txtstation (a mobile marketing company for sports and entertainment) and boasts several components to get the crowd going. This includes ‘Fan Photos’ by Citi Field, which display a slideshow on the screen of photos taken by fan camera phones and a ‘Fan Forum’ sponsored by Caesar’s Palace, which lets fans express their opinions on different sports subjects. It’s an all new ball game!
What Makes This Trend Stand Out
- Interactive Sporting Events
- Opportunity to enhance fan engagement and create new experiences through social media interaction during games.
- SMS Marketing Systems
- Disruptive potential for sponsors to connect with fans and for fans to interact with each other through SMS marketing.
- Fan-driven Content
- Opportunity to showcase fan-generated content, such as photos, on large screens at sporting events.
Sectors Adopting This
- Sports Marketing
- Potential for sports marketers to leverage interactive technologies and social media platforms to engage fans on a deeper level.
- Mobile Marketing
- SMS marketing systems present innovative ways for brands to reach and engage with their target audience, especially in the sports and entertainment industry.
- Entertainment Venues
- Venue owners and operators can embrace fan-driven content and interactive experiences to enhance the overall fan experience during events.
