40 Innovations for LEGO Lovers
From Tattooed LEGO Toys to LEGO Cement
Implications - When a brand has such a large pop culture presence, innovation will spark from it. This is due to a loyal fan base that will continue to integrate the brand into their lives. Smaller companies can look at LEGO's branding innovations and spin it to their products. Ideas such as LEGO building competitions can be hosted by a smaller business in an effort to generate awarene.