These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.
Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.
For more of Russell's portfolio, visit his page on Art Department's web site.
Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.
Why This Trend Is Growing
- Surreal Branding
- Corporations can leverage surreal imagery to create an imaginative and attention-grabbing brand identity.
- Neon Color Design
- Using complex and imaginative neon colors in designs can attract and appeal to the younger Gen Y audience.
- Trippy Illustrations
- Incorporating trippy details in illustrations can create a warm and exciting brand aesthetic for sports, food, tech, and fashion brands.
Industries Being Reshaped
- Fashion
- Fashion brands can utilize surreal branding and trippy illustrations in their advertising campaigns to capture the attention of younger audiences.
- Sports
- Sports brands can use neon color design and surreal branding to create an edgy and captivating image for their products and merchandise.
- Food
- Food brands can leverage the use of trippy illustrations and surreal branding to differentiate themselves from competitors and create a unique and memorable brand identity.
