If Justin Timberlake's 'Play' cologne for Givenchy looks familiar, they've done their job right--the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who's created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design.
Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for 'Play,' as well as some of JT's other entrepreneurial endeavors, below.
Why This Trend Is Growing
- Gadget-inspired Fragrances
- Creating fragrances that mimic the design and features of popular gadgets.
- Multimedia-inspired Packaging
- Designing product packaging that resembles mobile multimedia devices.
- Celebrity-driven Fragrance Brands
- Collaborating with celebrities to create unique fragrance lines.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can explore the opportunity of incorporating gadget-inspired designs in their fragrance packaging to attract tech-savvy customers.
- Fashion
- Fashion brands can partner with tech companies to create gadget-inspired fragrances that appeal to both fashion-forward and tech-loving consumers.
- Celebrity Endorsements
- Marketing agencies and celebrity management firms can capitalize on the trend of celebrity-driven fragrance brands by helping celebrities create and promote their own fragrance lines.
