Writing on Webs

John Hagerty's 'Flirt With Time' Channels 'Charlotte's Web'

When I saw John Hagerty's 'Flirt with Time' photo set, I immediately thought of 'Charlotte's Web.' This innovative series arranges phrases in gold letters in a spiderweb.

With phrases like 'Happy Mess,' 'Easy on the Eyes,' 'Use Rest,' and 'If You Picnic She Will Come,' John Hagerty's modern-day mantras are definitely ones to follow.

Implications - Modern art is often influenced by social and environmental factors; to respond to concerns about the recession, artist John Hagerty created a set of insightful, motivational mantras with a presentation that channels a classic children's book. The finished product inspires nostalgia and an uplifting sense of positivity -- two factors that today's art consumer can thoroughly appreciate.

Motivational Mantras
Opportunity to create and market motivational mantras as a form of modern art.
Innovative Presentations
Opportunity to incorporate innovative display techniques for traditional art forms.
Environmental Influences
Opportunity to create art that responds to and reflects current social and environmental concerns.

Where This Applies

Art
Opportunity for artists to explore new forms of expressive art inspired by today's social and environmental factors.
Home Decor
Opportunity for home decor companies to create products featuring motivational mantras and innovative displays.
Marketing
Opportunity for marketing companies to use motivational mantras as a way of capturing and inspiring target audiences.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 18%
Freshness 8%

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