Ice Cream Totes

Clear Summer Beach Bags From Mulberry

How cute is this this clear plastic tote From Mulberry? It makes you think of sunny days with blue skies and sandy beaches. For the right look, this tote should be teamed with a pair of big shades and flat sandals.

The Mulberry tote is made of vinyl and has a lovely, cheeky and playful ice cream illustration made by Julie Verhoeven on it. This bag is surely a perfect accessory for that hot holiday this summer.

Clear Plastic Totes
The trend of clear plastic totes offers opportunities for innovative designs and customization options for summer accessories.
Playful Illustrations
The trend of playful illustrations on fashion accessories presents opportunities for collaborations with artists and designers to create unique and eye-catching products.
Beach-themed Accessories
The trend of beach-themed accessories, such as beach bags and sandals, provides opportunities for brands to cater to consumers seeking stylish and practical items for their summer adventures.

Who This Affects Most

Fashion Accessories
Fashion accessory brands can capitalize on the trend of clear plastic totes by offering functional and fashionable options for consumers.
Art and Design
The art and design industry can explore partnerships with fashion brands to create playful illustrations on various products, including bags and accessories.
Beach and Vacation Retail
The beach and vacation retail industry can tap into the trend of beach-themed accessories, providing consumers with a wide range of stylish options for their summer trips.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 59%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X