We've seen Mini Gordon Ramsey, now meet Geriatric Gordon Ramsay!
The latest impersonator of the famed celebrity chef is 81-year-old Peter Oakley, better known as geriatric1927 thanks to his successful video blog.
Geriatric1927 posted a cheeky video response to Ramsay's YouTube recruitment ad for his new show, “Cookalong Live.†Senior Gordon Ramsay created a viral video response in which he microwaves a pre-cooked, frozen “most delightful chicken casserole.â€
Implications - Gordon Ramsey has become a cultural icon for his shocking and boundary-free demure. While he is so quick to make fun of the contestants on his show, he makes for an easy target for parody videos such as these ones for viewers who believe if you can dish it, you should take it.
Why This Trend Is Growing
- Senior Spoofing
- There is an opportunity for the entertainment industry to capitalize on viral senior spoofing videos by partnering with senior creators and influencers to create more buzz and break stereotypes about aging.
- Celebrity Impersonators
- The rise of celebrity impersonators, both young and old, calls for the development of event services and platforms that connect event organizers with talented impersonators.
- Youtube Response Videos
- The trend of creating YouTube response videos from popular content calls for social media marketing companies to encourage their clients to create content that fosters online engagement.
Industries Being Reshaped
- Entertainment
- The Entertainment industry has an opportunity to capitalize on the popularity of senior-generated spoofing videos by creating partnerships with senior creators and influencers to create more viral content.
- Event Services
- The rise in demand for celebrity impersonators presents a disruptive innovation opportunity for event services to develop platforms that easily connect event organizers with talented impersonators.
- Social Media Marketing
- The trend of creating YouTube response videos presents an opportunity for companies that offer social media marketing services to encourage client content that fosters online engagement and interactions.
