Faux Butt Cracks

Hussein Chalayan Creates a Plunging Dress for Fall 2009

Hussein Chalayan turned heads with his Fall 2009 show with one particular dress design. Following on the “ass crack” trend created by a particular pair of Alexander McQueen jeans, Chalayan designed a dress featuring a fabric crack.

Chalayan, a conceptual designer, created the dress as a comment regarding the current crack revealing creations. The short glittery dress features a skin toned fabric layer with an ass crack imprint on the rear.

After stars like Heidi Klum were seen wearing crack revealing designs, Chalayan created the dress to both mock and join the trend, according to Trend de la Creme.

A design for the trendy but modest, the Chalayan dress is a humorous take on an odd design.

Mocky Fashion
Designing clothes that mock and join trends can be a disruptive innovation opportunity.
Skin Tone Imitation Designs
Designing clothes with skin-tone imitation prints can be a disruptive innovation opportunity.
Controversial Designs
Creating controversial designs commenting on current trends can be a disruptive innovation opportunity.

Who This Affects Most

Fashion Industry
The fashion industry can create disruptive innovations by designing clothes that mock and join trends or have controversial designs commenting on current trends.
Textile Industry
The textile industry can create disruptive innovations by producing fabrics with skin-tone imitation prints for clothes.
Entertainment Industry
The entertainment industry can create disruptive innovations by using mocky fashion designs on TV shows, music videos, or movies.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 97%
Freshness 8%

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