This gallery of drunk people doing yoga proves that despite popular perception, individuals under the influence are actually more in tune with their bodies than one might imagine.
Each asana is paired with its matching alcoholic. Who knew drunk people doing yoga could be so educational? Check out some other yoga innovations below.
Implications - In today's digital age, experiences of the most unconventional kind are shared and discussed amongst large amounts of people with ease. Thus, even the most odd occurrences are seen as the norm, causing for the creation of specialty sites such as this Drunken Yoga site. Consumers take comfort in knowing that they are not alone even in their most unconventional moments.
What Makes This Trend Stand Out
- Drunk Yoga
- Opportunity for a disruptive innovation in the fitness industry by creating a unique and enjoyable way for people to exercise while socializing.
- Unconventional Experiences
- Opportunity for a disruptive innovation in the entertainment industry by creating experiences that are out of the ordinary and shared among large groups of people.
- Alcohol-related Education
- Opportunity for a disruptive innovation in the education industry by providing unique and engaging ways to teach about the effects of alcohol on the body.
Sectors Adopting This
- Fitness
- Opportunity for a disruptive innovation in the fitness industry by creating classes or events that incorporate alcohol and promote a fun and social atmosphere.
- Entertainment
- Opportunity for a disruptive innovation in the entertainment industry by creating events or experiences that involve alcohol and unconventional activities, such as drunk yoga.
- Education
- Opportunity for a disruptive innovation in the education industry by creating educational programs or materials that use humor and creativity to engage students in learning about alcohol and its effects on the body.
