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Dissective Advertising Edit
JWT Scrabble Ad

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JWT Scrabble Ad

The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they’ve dissected items and animals. 

JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles.  It’s almost saying, “Look, a really big word is right in front of you, you just need to arrange your tiles and put it together.”

The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters. 

Credits:

Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel

Nov 30, 08 - 3,416 Views



Dissective Advertising - JWT Scrabble Ad (GALLERY)
Dissective Advertising - JWT Scrabble Ad (GALLERY) 2
Dissective Advertising - JWT Scrabble Ad (GALLERY) 3
Dissective Advertising - JWT Scrabble Ad (GALLERY) 4
Dissective Advertising - JWT Scrabble Ad (GALLERY) 5




Reactions
THREE WAYS TO REACT: vote, favorite or comment about Dissective Advertising.

Favorited by kaya on Nov 30, 08
Favorited by Sam A on Dec 2, 08

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