The Netherlands is about to receive a new 'biggest building' once construction is complete on De Rotterdam. It's massive size is only the tip of the iceberg. It will include such features as cafes, gyms, shops, restaurants and even a built-in hotel. It's no wonder this is referred to as a "vertical city!"
Created by Dutch architects Office for Metropolitan Architecture, this complex will be comprised of three interconnected towers. The principles of this project are said to focus on two key factors: urban density and diversity.
Once De Rotterdam is complete, it will stand at 150 meters. Construction is scheduled to begin in December, so be sure to check it out once it is complete!
Implications - The rise of the vertical city is inevitable as the number of urbanites increase. Businesses should seek opportunity with regards to the increasing density of urban populaces.
Key Themes Behind This Trend
- Rise-of-vertical-city
- Businesses can explore opportunities in creating innovative solutions to cater to the growing density of urban populations in vertical cities.
- Mixed-use-skyscrapers
- There is potential for businesses to disrupt traditional real estate and hospitality industries by incorporating a variety of amenities within skyscrapers.
- Architectural-innovations
- Architects and designers have the opportunity to push boundaries and create cutting-edge structures that redefine urban landscapes.
Where This Applies
- Real-estate
- The real estate industry can capitalize on the growing demand for mixed-use skyscrapers in vertical cities.
- Hospitality
- The hospitality industry can explore new business models by incorporating hotels and other amenities within skyscrapers.
- Architecture
- There is potential for architectural firms to lead the way in creating innovative and sustainable designs for vertical cities.
