I’m on board with any editorial that features foosball (see the second image), so this David Dunan editorial for the October issue of Vanity Fair Espana is right up my alley. Dunan captures models Oriol Elcacho and Jon Kortajarena with a wide variety of sports gear, adding some testosterone to an industry that sorely needs it.
We’ve seen an increased number of menswear collections that focus on manly men rather than andronynous models; after you check out the gallery above of the David Dunan Vanity Fair Espana editorial, keep clicking for more similar shoots.
What's Driving This Trend
- Menswear Collections
- Disruptive innovation opportunity: Develop menswear collections that portray manly men rather than androgynous models, catering to a growing demand for more masculine fashion.
- Sports Gear Fashion
- Disruptive innovation opportunity: Combine sports gear with fashion to create trendy and functional clothing and accessories, appealing to consumers seeking both style and practicality.
- Sports Photography Editorials
- Disruptive innovation opportunity: Create captivating editorials that feature sports photography, attracting sports enthusiasts and injecting a new level of excitement into the fashion industry.
Who This Affects Most
- Apparel and Fashion
- Disruptive innovation opportunity: Incorporate traditional sports gear into fashion designs, revolutionizing the apparel industry and offering unique and stylish options for consumers.
- Photography
- Disruptive innovation opportunity: Merge sports photography with fashion editorials, opening up new creative possibilities and attracting a wider audience to the photography industry.
- Sports Equipment
- Disruptive innovation opportunity: Collaborate with fashion designers to create sports gear that is both functional and fashionable, revolutionizing the sports equipment industry and appealing to style-conscious athletes.
