These custom cruiser bicycles by Jason Battersby are as he calls them the “World’s Coolest.” The windswept aluminum body parts of grasshopper-green model were all hand formed by the designer. The huge triangular red taillights of the bike called ‘Eye Candy’ give it a Batman feel.
The retro-inspired orange fiberglass bicycle is aptly named “Tequila Sunrise.” Everything is aerodynamic about this bike, right down to the sharply sliced handlebar tips.
Implications - One of the most effective ways a company can immediately distinguish itself in the marketplace is by investing in traditional products that feature a radical design. By marrying familiar and conventional products with unfamiliar and unconventional designs, the company shows a willingness to think outside of the box, but not to the point that it affects functionality. This will attract style-conscious consumers and those seeking some spice in their every day.
Key Themes Behind This Trend
- Custom Cruiser Bicycles
- Opportunity for businesses to offer personalized and unique bicycle designs that cater to style-conscious consumers.
- Retro-inspired Bicycles
- Opportunity for companies to create bicycles with vintage aesthetics that appeal to consumers seeking a nostalgic feel.
- Aerodynamic Bicycles
- Opportunity for businesses to develop bicycles with sleek and streamlined designs for enhanced speed and performance.
Where This Applies
- Bicycle Manufacturing Industry
- Potential for manufacturers to tap into the growing demand for custom, retro-inspired, and aerodynamic bicycles.
- Luxury Goods Industry
- Opportunity for luxury brands to create high-end custom cruiser bicycles with unique designs for affluent consumers.
- Outdoor Recreation Industry
- Market potential for companies to offer retro-inspired and aerodynamic bicycles that cater to outdoor enthusiasts and adventure seekers.
