Another celebrity collaboration is upon us, this time it’s Brad Pitt and Angelina Jolie for Asprey. The mega-celebrity couple helped to design a limited-edition, snake-themed accessories line with the high-end jeweler called The Protector. The snake has been a protector and talisman for the famous family ever since Angelina Jolie was gifted with a snake ring while pregnant with daughter Shiloh.
The Protector, the Brad Pitt and Angelina Jolie for Asprey collection, will go on sale later this week at Asprey stores in London, New York, Beverly Hills, Tokyo and Dubai. Prices start at $525 and all net proceeds from sales will benefit the Education Partnership for Children of Conflict.
What's Driving This Trend
- Celebrity-collaborated Jewelry
- Brands can explore collaborating with popular celebrities to create unique and attention-grabbing accessories that can boost their sales and gain media attention.
- Animal-inspired Accessories
- Jewelry designers can explore more collection inspired by animals, using their symbolism or natural beauty to create unique and aesthetic pieces.
- Charitable-incorporated Products
- Brands can incorporate social responsibility in their products, like The Protector, which donates its net proceeds to charity, to create a purpose-driven brand image and attract socially-conscious consumers.
Who This Affects Most
- Luxury Jewelry
- Luxury jewelry brands can explore celebrity collaborations to create high-end, one-of-a-kind collections to attract affluent consumers and gain media attention.
- Fashion Accessories
- Fashion accessory brands can explore animal-inspired collections to create unique and attractive products that can stand out in the competitive fashion market.
- Socially Responsible Products
- Any type of brands can explore incorporating social responsibility in their products to create a positive brand image and attract consumers who prioritize ethics and social values.
