Ash Stymest is the model in this System campaign, and it’s a hot one. Photographer Karim Sadli photographs the tatted-up male model in the Korean label’s latest offerings, but it’s Ash Stymest’s half-shaved pompadour that intrigues me most. It reminds me of a combination between the half-shaved styles that ruled the day in the 80s (and are currently making a revival) and the slicked-back greaser hairstyles that were all the rage in the 50s.
Check out more images of Ash Stymest in this System campaign above.
Why This Trend Is Growing
- Retro Hairstyles
- With the revival of 80s and 50s hairstyles, there is a growing demand for hair products that cater to the vintage look.
- Tattooed Male Models
- With tattoos becoming more mainstream, the fashion industry should consider using more tattooed models to appeal to wider audiences.
- Asian Fashion Labels
- As Asian fashion labels are increasingly gaining global recognition, they could benefit from collaborations with Western models to appeal to international markets.
Industries Being Reshaped
- Haircare Industry
- The haircare industry could capitalize on the popularity of retro hairstyles by creating a line of products specifically designed for these styles.
- Fashion Industry
- The fashion industry has an opportunity to increase diversity and inclusivity by hiring more models with tattoos.
- Asian Fashion Industry
- The Asian fashion industry has an opportunity to expand globally by partnering with Western models and expanding its marketing campaigns.
