Designers with Anna Sui’s Tokyo operation - Anna Sui Cosmetics - decided to localize the glamourous funky American brand through continuously adding items to its cosmetics, beauty accessories and jewelry line. The latest example of this is the newly released, 'Summer Holiday Collection,' which includes hair combs, hair treatment oils, body lotions, and soaps.
Teamed with professional cosmetics and personal care companies such as Kanebo, Anna Sui also has its own shampoo and hair conditioner line, which is sold in Japan. The princess-style comb, just as other Anna Sui hair combs, is well-designed and looks adorable, though the price tag -1800 yen, (US $18.50) is a bit pricey. Take a look at the new line of Anna Sui Japan products above.
What Makes This Trend Stand Out
- Localized Beauty Brands
- There is room for disruptive innovation in localizing beauty brands to appeal to different cultural and geographical markets.
- Product Line Expansion
- By continuously expanding product lines, companies can keep up with market demands and increase revenue streams.
- Specialty Hair Care
- Specializing in unique hair care products can create a competitive advantage in the beauty industry.
Sectors Adopting This
- Beauty and Personal Care
- Product line expansion and localization of beauty brands offer opportunities for growth in the beauty and personal care industry.
- Hair Care
- Specializing in unique hair care products such as hair treatment oils can create a competitive advantage in the hair care industry.
- Luxury Goods
- Creating well-designed luxury goods such as princess-style combs can create a competitive advantage in the luxury goods industry.
