Reflective Rooftop Shoots

'Against the Winter' in Huge Magazine Shows off the Scenery

Fans of trippy imagery will love 'Against the Winter' in Huge Magazine. It's shot atop a reflective roof, the square panels of which give each photo a neat geometric effect. Wataru is behind this eye-popping editorial, and Tetsuro Nagase styled models Ethan James and Jamie Cockerill.

'Against the Winter' appears in the December #63 issue of Huge Magazine. Check out the full editorial in the gallery above, and keep clicking for more geometric editorials.

Implications - No longer attracted to straight-forward designs, consumers are looking for ones that feature a more abstract aesthetic. Products that contain an element of unconventionality appeal to those who want to stand out.

Reflective Roofing Designs
Reflective roofing designs become increasingly popular with consumers looking for abstract and unconventional aesthetics.
Geometric Fashion Editorials
Geometric fashion editorials become a trend for marketers aiming to capture the attention of consumers seeking abstract aesthetic styles.
Trippy Imagery in Marketing
Marketing campaigns that use trippy or abstract imagery become more popular in order to attract consumers who want to stand out with unconventional aesthetic styles.

Where This Applies

Construction Industry
Construction companies can develop new reflective roofing designs that enhance building aesthetics and energy efficiency while appealing to consumers seeking more abstract visual styles.
Fashion and Photography Industry
Fashion and photography industries can incorporate geometric patterns and shapes in their designs and photoshoots to tap into the trend of consumers seeking abstract aesthetic styles.
Marketing Industry
Marketing agencies can create trippy or abstract visual campaigns to capture the attention of consumers who want to stand out with unconventional styles and designs.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 17%
Freshness 8%

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