The new Acne Studios campaign for the Spring/Summer 2017 season spotlights an androgynous-looking muse who poses intimately in the designer brand's different denim pieces.
Collirer Schorr, an American artist and a renowned fashion photographer, was behind the lens of the lookbook. The muse of the shots poses on a mattress that's covered in white sheets that are fashionably astray, which makes it look as though he's just gotten dressed in the morning.
All of the pieces that are highlighted in the new Acne Studios campaign are denim, which allows the shots to maintain their highly modern and minimalist vibe. Included in the Spring/Summer 2017 collection are jeans and jackets with classic cuts, which come in various different washes.
What's Driving This Trend
- Androgynous Fashion
- Androgynous fashion is a growing trend in the industry, offering opportunities for brands to create gender-neutral collections and challenge traditional gender norms.
- Minimalist Denim
- The minimalist denim trend emphasizes clean lines and simplicity, opening up opportunities for designers to create sleek and modern denim pieces.
- Collaborative Lookbooks
- Collaborating with renowned photographers like Collier Schorr for lookbooks provides opportunities for brands to create visually compelling campaigns that resonate with consumers.
Who This Affects Most
- Fashion
- The fashion industry can embrace androgynous fashion and minimalist denim to create inclusive and modern collections.
- Photography
- The photography industry can explore collaborations with fashion brands to capture unique and visually captivating lookbooks.
- Advertising
- The advertising industry can utilize collaborative lookbooks as a way to engage consumers and promote brands through visually stunning campaigns.
