The nonnative collection for the Fall/Winter 2019 season embraces an interesting form of inspiration. The Japanese label looked toward film, specifically with 80s origin. The offerings are an active celebration of "different sub-characters [...], particularly academics, technicians, and scientists."
This translates into the 2019 nonnative collection as minimalist elegance, marked by an aura of sophistication and timeless design. Aside from the dedication to producing aesthetically pleasing ensembles that can be styled and reinterpreted in many environments, the nonnative collection also has a flair for the functional. This is assured through the use of high-performance fabrics that gives the wearer peace of mind in demanding climates. For its Fall/Winter capsule, the contemporary label utilized well-regarded fabrics like GORE-TEX, POLARTEC, Pliantex, and Thermore insulation, guaranteeing protection from rain, as well as cold weather.
What's Driving This Trend
- 80s Film-inspired Fashion
- Opportunity for fashion brands to tap into nostalgic trends and create collections inspired by iconic films from the 80s.
- Minimalist Elegance
- Potential for brands to embrace minimalist design principles and create elegant and timeless fashion collections.
- Functional Fabrics
- Innovation opportunity for fabric manufacturers to develop high-performance materials that offer protection from demanding climates.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of 80s film-inspired fashion by creating collections that pay homage to iconic films from that era.
- Film and Entertainment
- Opportunity for film studios and entertainment companies to collaborate with fashion brands and create merchandise inspired by 80s films.
- Textile and Apparel Manufacturing
- Fabric manufacturers can seize the opportunity and develop innovative high-performance materials that offer both style and protection from demanding climates.
