Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.
My favorite captions are, “Don’t secondhand smoke the messenger,” “ Till secondhand smoke do us part,” and “Curiosity secondhand smoked the cat."
The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector.
What Makes This Trend Stand Out
- Clever Copy in Advertising
- Opportunity for brands to rely on well-written and clever copy instead of relying on elaborate visuals or celebrity endorsements.
- Messaging with Impact
- Utilizing impactful messaging in advertisements to create a strong statement and capture attention.
- Anti-smoking Advocacy
- Increasing awareness and promoting anti-smoking campaigns through creative advertisements.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to explore innovative ways to create impactful ads through clever copywriting.
- Healthcare
- Opportunity for healthcare organizations and departments to use creative advertising to raise awareness about the dangers of second hand smoke.
- Design
- Opportunity for designers to contribute to effective anti-smoking campaigns by developing visually appealing and attention-grabbing ads.
