The guys from Precentral.net have cleverly turned a Volkswagon Golf into a cute little Palm Pre. The car conversion is based on the ‘What would you do for a Pre?’ contest.
The hood of the car features the Pre’s keypad, the side and rear of the car feature promo decals (‘Palm Pre,’ and ‘Precentral.net’) and the roof of the car has the touch screen with the generic Pre image.
The designers took their sticker-filled ‘Volkswagon Pre’ (yeah, that one's copyrighted) to an Apple store to shout that the iPhone sucks. If I know Apple at all, expect some sort of iPhone Lamborghini to battle the Pre (and don’t doubt that as a possibility).
What's Driving This Trend
- Customized Vehicle Branding
- Opportunities for turning cars into promotional platforms for brands or products.
- Mobile Device Integration
- Innovations that incorporate smartphones or tablets into various aspects of everyday life, including vehicles.
- Brand-building Contests
- The rise of interactive contests that encourage consumers to engage with a brand in creative ways.
Who This Affects Most
- Automotive
- Disruptive innovation opportunities exist in the automotive industry for companies to offer personalized branding options and tech integration features in vehicles.
- Consumer Electronics
- There are opportunities for companies in the consumer electronics industry to develop mobile device accessories or integration options for vehicles.
- Marketing
- Brand-building contests have the potential to revolutionize marketing strategies and engage consumers in new and exciting ways.
