Gents, if you don’t have a murse yet, it’s high time you started thinking about the acquisition. With winter over, some of you may already be realizing that without your coat pockets, it’s mighty difficult to juggle your iPhone, wallet, and for some people, an umbrella, camera and laptop.
The murse (read: man-purse) is no longer considered feminine or controversial—its ubiquity on some of today’s hottest runways proves that. Today’s modern murse is about practicality, which is, after all, a trait men generally seem to favor.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 75%
Freshness 8%
