Wet and Go Fashion

Konako Japan ‘Shower Clean Suit'

Sick and tired of taking your suits to the dry cleaners after having just worn them once to keep them looking fresh and crisp?

Well, worry no longer! Konako Japan has created a practical solution with their Shower Clean Suit which can be washed after wear in warm water from the shower. Hang it and leave it to dry, and within two hours your suit will be ready to wear again! 

What’s even better is that the suits are made of anti-wrinkle material so there is no ironing required! The suits are available for both men and women and made from high tech wool fabric from Australian Wool Innovation Limited.

Shower Clean Suit
Konako Japan introduces a suit that can be washed in a warm shower after being worn.
Anti-wrinkle Fabric
Suits made of anti-wrinkle material are the new trend in fashion for busy professionals.
High-tech Wool Fabric
High-tech wool fabric from Australian Wool Innovation Limited is the new trend in sustainable fashion.

Sectors Adopting This

Fashion
The fashion industry can adopt anti-wrinkle and sustainable materials to create innovative lines of clothing.
Dry Cleaning
The dry cleaning industry could potentially be disrupted by the invention of Shower Clean Suit.
Textile and Materials Science
Research in textile and materials science can lead to the development of high-tech wool fabric and other sustainable materials for clothing.
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 89%
Freshness 8%

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