People's environmental consciousness is heightened like never before, and as a result, we're seeing a huge influx of sustainable products. While some consumers are panicking and going to green extremes, others are finding ways to have fun being eco with fun products like this porcelain cup.
The cup is a fun social protest against paper cup waste. Instead of carrying a disposable paper to-go mug from a coffee shop, you can make an eco-chich statement with these cheeky alternatives.
The "I am not a paper cup" mug is made of white porcelain and has a silicone lid. Its a new twist on the wildly popular "I'm not a plastic bag" totes from last year.
SCORE
1.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 22%
Freshness 8%
