Studying in the Buff

Oxford Calendar Shows Students With Strategically Placed Books

A group of Oxford undergraduate students posed for an upcoming calendar to raise money for developing countries. While the students were photographed doing the usual Oxford activities (studying, drinking, enjoying a boat ride, etc.), they decided to get down to their birthday suits and bare all for the charitable calendar.

While many Oxford alum and staff are not too happy about the nude pictures, the £10 pricetag gave many of the 60 participating students a “liberating” experience.

Check out the gallery above for a peek at the Oxford charity calendar.

Charity Calendars
Creating charity calendars featuring unconventional photos or themes can offer a new way to raise money for a charitable cause and create controversy.
Body Positivity
Using nudity in promotional materials to promote body positivity can be a winning strategy, as long as it aligns with the brand identity and target audience.
College Fundraising
College students can get creative with fundraising efforts, such as creating a risqué calendar, to support causes they care about and gain new experiences.

Sectors Adopting This

Charities
Charities can take advantage of unconventional fundraising methods such as creating nude calendars to raise awareness and funds for their cause.
Publishing
Publishing companies can benefit from partnering with charities to create unique calendars that tell a story and align with their brand values.
Higher Education
Higher education institutions can encourage students to get creative with their fundraising efforts, such as creating a nude calendar, to support charitable causes and gain valuable life experiences.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 88%
Freshness 8%

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