To sweeten the close of Michal Phelps' fairytale Beijing Olympics, he's just signed a book deal with Free Press, an imprint of Simon & Schuster, to tell his story.
The book deal comes after a historic Olympic run in which Phelps became the winningest Olympian in the history of the modern Games. "Built to Succeed," which is scheduled for a December release, will cover Phelps' philosophies on training and competition. It'll also delve deeper into his personal life, discussing the challenges of coping with an attention-deficit disorder and being raised by a single mom.
What Makes This Trend Stand Out
- Athlete Memoir Books
- Opportunity for athletes to share their unique stories and insights in memoir books.
- Personal Branding
- Opportunity for athletes to build their personal brand and connect with fans through book deals.
- Mental Health Awareness in Sports
- Opportunity to address mental health challenges and raise awareness through athlete memoir books.
Sectors Adopting This
- Publishing
- Disruptive innovation opportunity for publishers to capitalize on the popularity of athlete memoir books.
- Sports
- Disruptive innovation opportunity for sports industry to address and support mental health challenges through athlete memoir books.
- Branding and Marketing
- Disruptive innovation opportunity for branding and marketing agencies to collaborate with athletes on book deals to enhance personal brand.
