On September 22, two men will make history if they succeed in their attempt to drive their biodiesel Volkswagen Jetta from Midtown Manhattan to Los Angeles without stopping for fuel.
Willie Nelson is behind this publicity stunt, dubbed the WillieRun '08, as his Bio Willie brand of biodiesel will power the mighty VW. Nelson hopes WillieRun '08 will draw attention to the other fuel-efficient automobile options besides hybrid cars.
To prepare for the run, the Jetta has been equipped with a primary tank and a second high-capacity tank to make the trip across the country.
Why This Trend Is Growing
- Biodiesel-powered Vehicles
- There is an opportunity for the automotive industry to explore and invest in vehicles powered by biodiesel, offering consumers more eco-friendly options beyond hybrids.
- Endurance Rallies
- Creating more eco-focused endurance rallies will generate interest in fuel-efficient vehicles, pushing the automotive industry towards increased innovation and sustainability.
- Alternative Fuel Marketing Stunts
- Companies can draw attention to their alternative fuel options through marketing stunts like WillieRun '08, providing potential customers with awareness and education about non-traditional fuel options.
Industries Being Reshaped
- Automotive
- The automotive industry can explore the potential of biodiesel-powered vehicles and push towards greater sustainability and innovation.
- Event Planning
- More eco-focused endurance rally events can be created to generate interest in fuel-efficient vehicles, providing opportunities for the events planning industry to capitalize on environmentally conscious events.
- Fuel Production
- Alternative fuel companies can utilize marketing stunts like WillieRun '08 to raise awareness and educate customers on their products, generating further demand and innovation in the fuel production industry.
