If you, like me, are sick of the hipster-standard Ray-Ban wayfarers (and its multitude of rip-offs), Alexander Wang has a solution: zipper frame sunglasses. The black square-framed shades have a similar (and universally appealing) shape similar to wayfarers, but with the added design detail of pewter-colored zipper teeth running along the side of the lenses and down the ear piece.
The zipper frame sunglasses from Alexander Wang were made as part of a collaboration with glasses retailer Linda Farrow. Pick them up for $365 at net-a-porter.
Key Themes Behind This Trend
- Zipper-frame Sunglasses
- The trend of adding zippered details to sunglasses creates disruptive innovation opportunities for eyewear companies to offer unique and customizable designs.
- Collaborative Fashion Collections
- The trend of fashion designers collaborating with retailers presents disruptive innovation opportunities for brands to create exclusive and limited-edition products, increasing brand value and customer demand.
- Alternative Eyewear Shapes
- The trend of experimenting with unconventional shapes for sunglasses provides disruptive innovation opportunities for eyewear companies to attract niche markets and offer more diverse and personalized products.
Where This Applies
- Eyewear
- The eyewear industry can explore disruptive innovation opportunities by integrating unique design elements, such as zippered frames, to create distinctive and stylish sunglasses.
- Fashion Retail
- The fashion retail industry can benefit from disruptive innovation opportunities by fostering collaborations with renowned fashion designers, allowing for the creation of exclusive and sought-after fashion collections.
- E-commerce
- The e-commerce industry can seize disruptive innovation opportunities by offering a platform for fashion collaborations and unique eyewear products, facilitating global accessibility and convenience for customers.
