Seems like San Francisco's MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video games installed into each of these stops.
Essentially, the Yahoo bus shelters have been outfitted with touch-capable digital video screens. These screens house a handful of games from shape puzzles to trivia. You can amass up to 100 points playing and select which neighborhood you want to donate those points to. The neighborhood with the most points by Jan. 28 wins an exclusive party with the band OK Go.
What's Driving This Trend
- Interactive Bus Shelters
- Opportunity for companies to install interactive technology in bus shelters to provide entertainment and reduce wait times.
- Gamification of Public Transit
- Opportunity to add gaming elements to public transit systems to improve rider experience and engagement.
- Location-based Gaming
- Opportunity for location-based gaming experiences to incentivize ridership and foot traffic in certain areas.
Who This Affects Most
- Digital Out of Home Advertising
- Disruptive innovation opportunity for digital out of home advertising companies to create engaging experiences for consumers waiting in public spaces.
- Public Transit
- Opportunity for public transit agencies to add entertainment elements to improve rider experience and encourage transit use.
- Mobile Gaming
- Disruptive innovation opportunity for mobile gaming companies to expand their offerings by creating location-based games that incentivize foot traffic and usage of public transportation.
