Those who thought the shutter shades made famous by Kanye West were visually impeding are in for a rude awakening thanks to the X-Ray Sunglasses. Inspired by the American novelty item commonly known as X-Ray Specs, they adhere to the original design stringently. They have the same swirling red and white pattern that is supposed to enable people to see through opaque objects as well as the bold black frames that were popular back in the 70s.
Created by eccentric fashion designer Jeremy Scott in collaboration with iconic eyewear designer Linda Farrow, the X-Ray Sunglasses leave nothing to the imagination. It has the words ‘X-Ray Vision’ emblazoned across the upper portion for those who might doubt its purpose. The X-Ray Sunglasses are also branded with Jeremy Scott’s name on the side.
What's Driving This Trend
- Retro Eyewear
- Opportunity for disruptive innovation in creating fashionable eyewear with a retro-inspired design.
- Novelty Accessories
- Opportunity for disruptive innovation in creating unique and visually striking accessories that capture attention.
- Collaborative Design
- Opportunity for disruptive innovation in collaborating with renowned designers to create innovative fashion pieces.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating retro-inspired designs.
- Eyewear
- Opportunity for disruptive innovation in the eyewear industry by creating novelty sunglasses with unconventional features.
- Accessories
- Opportunity for disruptive innovation in the accessories industry by developing visually captivating and attention-grabbing products.
